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Once your company establishes an online presence using WSI’s advanced technologies and you begin driving targeted traffic to your online business solution, the final step is to convert those visitors into customers. This is where the art of Conversion Architecture™ comes into play.
Whether or not your company uses digital marketing tools and techniques, such as search engine optimisation (SEO), pay-per-click (PPC), social media marketing or email marketing, your website is likely to be your primary marketing vehicle. But what value will a site bring to your business if people are visiting your site and not completing the desired action, such as making a purchase, contacting you for an appointment or subscribing to a newsletter?
Conversion Architecture™ starts by defining your business goals and identifying your target audience, and then ensuring that every element of your site and landing pages persuades visitors to take those desired actions.
These elements include: persuasive copy, calls-to-action and conversion tools like "live chat" or "click-to-call" technology. The guiding philosophy of Conversion Architecture™ is that all websites must have a persuasive purpose. Enhancing your site with Conversion Architecture™ in mind will result in more visitors doing what you want them to do online – whether that is signing up for a newsletter or buying a new product.
It is vital to ensure that every element of your online digital solution takes into consideration the majority of users and their different profiles. Therefore, you must incorporate multiple acquisition channels with a range of offers to appeal to the various user profiles. Also, you must ensure the aesthetic design and creativity of your online presence offers a unique and personalised experience for your site visitors.
For more information about Conversion Architecture or any of the digital marketing services available through WSIIMS call us today on 01293 822755 or use the Contact Form |