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WSI Internet Marketing Services - Blog Creation & Posting |
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- What is a blog?
- How can I start a blog?
- What should I blog about?
These are three typical questions asked by many business people. Most business owners have by now heard about the phenomenon of social media and blogging but haven't yet started to explore it in the context of their business.
The word 'blog' is simply a contraction of the phrase "Web Log". The phrase was coined in the early days of internet journalism and is often used as a form of online diary. It quickly became apparent however that blogging is an extremely powerful way to update followers with immediate, on the spot journalistic type reporting. This is why any journalist or newspaper worth its salt maintains an up to the minute blog. Times change quickly however and new technologies start to cross boundaries. The blog has now crossed over from journalism to business and businesses both large and small have now started to embrace the world of blogging.
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What good is a blog to me?
Blogs are an excellent way for a business to talk to its customers. If used correctly, blogs can provide a "human face" for an otherwise faceless organisation and have the ability to communicate information in a highly personal way.
Blogs can cover a wide range of subject matter but it is important to follow a well thought out communications plan. This does mean that you have to site down and work out what you are going to talk about - or use WSI IMS to do this for you.
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Are there any other reasons to create and maintain a blog?
The answer is absolutely yes! Blogs are an excellent way to spread your business brand and message and has the added bonus of grabbing the attention of the search engines. This means that by adding fresh relevant content to your business website and your business blog you can increase your critical mass on the internet and get your web pages indexed quicker. By having a good quality blog you will be able to achieve the "holy grail" of business websites - your website will become regarded as a recognised resource for your industry and this will significantly increase your overall search engine rankings.
It is important that your blog looks similar or the same as your company website in order to build and reinforce your brand and creating custom blog templates and relevant content is where WSI IMS can help. Call us today for more information on 01293 822755 or use the Contact Form. | |
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